MRA | Management Research Associates

CONSULTING: COMPETITIVE INTELLIGENCE

Understanding the successes and failures of one's peers can play an important role in a company's ability to remain competitive. MRA's studies offer senior executives candid feedback and detailed explanations about the competition.

Unlike the large, mainstream consulting firms that focus primarily on the statistical and financial analysis of a business issue, MRA offers its clients a unique blend of quantitative analysis and street knowledge. For example, a client recently requested a four-company comparison of field organization and production by channel. The information gathered provided insight into how the competition dealt with issues such as cross-selling between channels and conflicting compensation arrangements between channels. By utilizing MRA's extensive network of contacts, the client was able to avoid pitfalls that others had experienced before them.

Whether you have questions about organizational changes, alternative distribution, marketing support services or field compensation – MRA can provide the answers.

		CONSULTING: COMPETITIVE INTELLIGENCE Understanding the successes and failures of one's peers can play an important role in a company's ability to remain competitive. MRA's studies offer senior executives candid feedback and detailed explanations about the competition. Unlike the large, mainstream consulting firms that focus primarily on the statistical and financial analysis of a business issue, MRA offers its clients a unique blend of quantitative analysis and street knowledge. For example, a client recently requested a four-company comparison of field organization and production by channel. The information gathered provided insight into how the competition dealt with issues such as cross-selling between channels and conflicting compensation arrangements between channels. By utilizing MRA's extensive network of contacts, the client was able to avoid pitfalls that others had experienced before them. Whether you have questions about organizational changes, alternative distribution, marketing support services or field compensation – MRA can provide the answers. .

		© 2004 MRA Inc.